Reviews have become an integral part of a business’s success.
They help customers decide whether or not to purchase a product or service, and they give businesses the opportunity to show off their customer service skills and gain new customers.
But with so many review websites out there, it can be difficult to know which ones are the best for your business.
That’s why we’ve compiled this list of the four most important review sites that you should be focusing on along with best practices on online business reviews.
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Google My Business is a must-have for any business owner looking to boost their online reviews.
It shows up in Google Search results, local search results, and on Google Maps, giving potential customers easy access to your website, contact info, hours of operation, both your positive reviews and negative reviews and more.
Plus, when customers leave Google reviews on your listing, those reviews will also appear in organic search results for your business—a good incentive for customers to leave positive feedback!
The first thing that potential customers notice when they land on your page is the profile picture—so make sure it stands out and is visually appealing that catches potential customers’ eyes!
A good display picture on your google business profile should be clear, professional, and represent what your business is all about.
For example, if you own a restaurant, you might include a photo of one of your signature dishes or the inside of your restaurant. The same goes for any other type of business.
Make sure to include details like hours of operation, phone number, website address, address (if applicable), and anything else that would help customers find what they’re looking for quickly and easily.
Filling out as much information as possible will also help boost your ranking in searches because Google places more value on pages with complete information.
Google My Business allows any large or small business to post updates so their customers can stay informed about any new developments or changes within their company.
You can post things such as announcements of upcoming events or special offers or anything else relevant to running your business successfully!
Take the guesswork out of customer feedback management – sign up for Reply to Reviews and start tracking and responding to reviews in one place. >>>>
Pro-Tip: Enter individual store pages or numbers instead of using remote call centers for greater accuracy.
Congratulations! You are now confident with setting up and managing your Google My Business Profile. Your GMB Profile is the door to gaining more reviews, understanding customer sentiment, and building relationships with existing customers.
Improve your customer service and show your customers you care by signing up for ReplyToReviews and responding to their concerns.
Yelp is one of the oldest and most established site for online reviews out there. It has millions of users leaving reviews about products and services of local businesses on local search results all over the world.
Yelp Business is especially useful for restaurants; many people turn to Yelp for restaurant recommendations before choosing where to eat.
As such, having an active presence on Yelp can be invaluable for restaurants looking to attract new customers and more reviews.
This will help ensure that customers can easily identify your business and that all information about your business is accurate.
You can also add additional information, such as photos and descriptions, which will give potential customers an idea of what you offer and help them choose whether or not to visit your establishment.
Engage with Online Reviews
Responding to reviews shows that you care about customer feedback, which builds trust between you and potential customers.
Not only that, but responding in a timely manner also encourages more people to leave reviews because they know their opinions matter!
Yelp offers promotions for businesses who want to increase their visibility and draw in new customers.
One way they do this is by offering sponsored profiles, which appear at the top of search results pages when someone searches for a particular type of business or product.
You can also create special deals specifically designed for Yelp users or add extra features like video tours or virtual consultations.
Check your inbox for the confirmation and that’s it! You’ve completed your Yelp profile! You now control making a great impression on your customers when they come across your business on Yelp.
DO: Write with your own unique business voice or even customizable review invitations that accurately reflects your brand—you want reviewers to know who they’re dealing with right away.
DO: Say thank you for any detailed feedback from happy customers or even if the review isn’t positive—this shows professionalism and gratitude for feedback.
DO: Reach out privately if further conversations need to take place; this should avoid escalating tensions as well as keep info safe from public view.
DON’T: Be tempted to fire back a snarky response to customer complaints or any negative review, remember that others are reading what you write too. Maintain your online reputation. Keep calm and stay courteous!
Join the ranks of successful businesses who use Reply to Reviews to drive customer engagement – sign up now!
Empower your team to manage reviews with ease by signing up for Reply to Reviews and streamline your customer feedback management.
Facebook is another review site you shouldn’t ignore if you are focusing on leveraging business review sites as it is one of the most popular social media platforms on the planet, with over 2.8 billion active users. That’s a LOT of people—having an active presence here is key if you want to reach new customers!
Customers can leave ratings and comments on both your Facebook page as well as individual posts or ads that you post there to help users find the local businesses of their choice.
Make Use of Videos and Images
The human brain processes visuals 60,000 times faster than text, so it stands to reason that videos and images are going to be your best bet for engaging with customers in this review platform especially if it is for software businesses.
This doesn’t mean you should ditch text entirely; rather, use visuals to supplement what you have to say.
Whether it’s a video about a new product or service you offer or an image showcasing your company values—the possibilities are endless You may also see this good practice throughout Amazon customer reviews!
Keep It Positive and Professional
Make sure that when customers visit your sites, they see positivity and professionalism shining through.
And by all means, avoid negative posts or comments! You want visitors to leave feeling like they can trust your local business and its services.
Engage With Your Audience
The more engaged you are with followers and prospective customers when they leave reviews, the better chance you have of building meaningful relationships and networks within your industry or for any large or small business.
Keep conversations lighthearted but professional; after all, this is your chance to show off just how knowledgeable and friendly your team is!
Unlock the power of customer feedback and turn it into a competitive advantage by signing up for Reply to Reviews.
You must have a Facebook profile.
With these tips, you can maximize your business potential by achieving a top-tier rating from the Better Business Bureau. Doing so will not only boost customer confidence, but also attract new clients and improve overall success with online consumer reviews.
Trustpilot is a relatively newer review site that focuses on helping businesses build trust with their customers find the best local businesses through reviews and ratings from verified purchasers only.
This helps with reputation management by creating an air of authenticity around the reviews being left by real people who have used the product or service themselves—which gives customers greater peace of mind when considering making a purchase from your business.
Why is Trustpilot One of the Best Business Review Sites?
Free Advertising. When customers write reviews, they are effectively promoting your business to their friends and followers. This can help to increase brand awareness and drive traffic to your website.
Increased Sales. Customers are more likely to purchase from any large or small business that have positive reviews so by encouraging customers to write reviews, you can potentially increase your sales on this review platform.
Improved Customer Satisfaction. Customers who take the time to write reviews are generally more satisfied with their purchases than those who do not. Therefore, by encouraging customers to write reviews, you can improve customer satisfaction and retention.
Better Product Quality. When customers write online reviews, they often provide feedback on the products they have purchased. This feedback can be used to improve the quality of your products and make them more appealing to customers.
Greater Social Media Engagement. Reviews that are posted on Trustpilot are automatically shared on social media platforms such as Facebook and Twitter.
This can help to increase brand awareness and drive traffic to your website.
How to Make the Most out of Your Trustpilot Profile?
Use Your Profile as a Resource
Utilizing your Trustpilot profile is a great way to show customers that you take customer service seriously.
By using this business listing, customers will be able to read reviews before making a purchase decision and see that you respond quickly and professionally when handling issues or complaints.
Embrace Positive Reviews
Take the time to thank reviewers for taking the time out of their day to leave feedback about your product or service, it will go a long way in building relationships with current and future customers alike.
Respond Quickly & Professionally
When responding to reviews, try not to take them personally and always strive for professionalism and empathy in your response—even if there is criticism involved!
Taking responsibility for mistakes or apologizing when necessary will help demonstrate that you truly care about providing quality customer service and it will also help build trust with customers who may read those responses later on down the line.
Make your brand’s reputation work for you – sign up for ReplyToReviews and start engaging with your customers today.
It's easy to get your Trustpilot account off the ground - just take a few simple steps:
Setting up your Trustpilot account doesn’t have to be a time-consuming chore.
In just seven simple steps, you’ll get started in no time!
Get ready for customer reviews that’s easy on the eyes and even easier to manage.
DO: Express empathy and gratitude and always respond with a friendly tone of voice.
DO: Be sure to address all complaints directly and end with a positive sentiment.
DO: Offer support where needed and review solutions that ensure customers satisfaction.
DON’T: Delay sending your replies when you read reviews. A prompt response shows that you are attentive and value customer feedback.
Following these guidelines can not only make your review website management easy and convenient but also leave customers feeling valued by your company after reading through your response!
Plus, these will help you ensure your local business is well-rated with the Better Business Bureau that could be a major factor in boosting customer trust and loyalty.
With so many online review sites out there vying for attention of any large or small business (we haven’t even mentioned TripAdvisor Reviews, it can be difficult knowing which ones are worth investing time into managing.
To make sure that your business succeeds online without getting overwhelmed by managing multiple review sites at once, focus primarily on these four: Google My Business, Yelp, Facebook, and Trustpilot.
Each one has its own strengths that can help boost your online visibility—and attract more customers!
Leverage the influential power of these customer review sites to your advantage. Collect customer reviews and utilize websites such as Yelp, TripAdvisor and Google Business Listings to collect critical feedback that can help shape and define your business’s success!
Stay on top of your customer feedback and improve your business’s online reputation by signing up for ReplyToReviews.
Frequently Asked Questions
Do Customer Review Sites Really Help with Search Engine Rankings?
Having a customer review site can bring a lot of benefits to any business.
While review websites don’t directly boost your business’s presence on search engine results, they are nonetheless great for helping with overall visibility, reputation management, and recognition of your brand.
Utilizing review websites helps you to build trust among customers and create positive associations with the products or services that you offer- both of which can encourage people to click through to your website after discovering it in the search engines.
Ultimately, review sites can be an incredibly valuable asset for businesses seeking competitive advantage in the ever-evolving digital landscape.
Do I Still Need My Own Website if I Have Review Site Listings?
The answer might surprise you – yes and no!
While review websites are definitely helpful when it comes to marketing your business, they shouldn’t replace your own website entirely.
After all, having a review site profile can only do so much when you post reviews and convey specific information about a company or any local business.
Having your own website is an excellent way to give customers detailed information that review sites may not provide. In other words, review websites are great supplemental tools, but don’t rely on them alone – you still need a great website of your own!
Should I Display Reviews On Your Business Sites?
Displaying reviews on your business review site blog post is a great way to add credibility and trustworthiness to your page!
Showing customers what other people have said about your products or services on your review platform can help build your reputation, and review websites make it easy for visitors to find out more information with consumer reviews.
Whether you choose to embed review snippets or place review sites in a separate window, adding reviews is an easy way to get prospective customers involved with learning more about you – so why not give it a try today?
How do I get a better rating from the Business Bureau?
The Better Business Bureau (BBB) assesses and compares different companies across large and small businesses on all industries (whether you are in the Apps and Games, SaaS, healthcare providers) based on their commitment to customer satisfaction, providing helpful ratings from A+ to F so you know that you’re getting your money’s worth from their one to five star rating system.
One of the most effective ways to do this is by getting customer feedback for review websites like Google Reviews and Yelp.
Not only will customers be hearing about your local business, but those online reviews can positively impact your rating with the Business Bureau, too.
Small businesses who are developing relationships with current and former customers is a great way to ensure that you get more favorable customer reviews and ratings from review sites – this can go a long way in making sure that you have a higher rating from the Business Bureau!
Show your customers you care and build trust with potential customers by signing up for Reply to Reviews and responding to every review.
The Power of Positive Reviews
Think about it – what would you rather do?
Buy from a company that has hundreds of positive reviews that speak volumes about its products and services? Or buy from a company with no feedback at all?
We think the answer is obvious!
When potential customers search for your products or services online, they want to feel confident in their purchase decision and may request reviews to be shown.
And when they come across your business website and see numerous good reviews, they will be more likely to choose your brand over competitors.
But not all reviews are created equal.
Everyone knows that bad reviews exist on any review site- but how do you handle them?
It may seem like a daunting task but don’t worry – there are plenty of effective strategies out there that can help you turn bad press into an opportunity.
For example, responding quickly and professionally to negative feedback shows potential customers that you take customer service seriously and care about their opinion – even if it might not always be positive!
Customer Relationships Matter
Business review websites also provide businesses the chance to build relationships with their customers by engaging directly with them in an open forum and then collect reviews from them.
This kind of dialogue is invaluable for companies because it allows them to better understand customer needs and preferences as well as gather valuable feedback on their product or service.
By responding positively to customer queries and concerns in an appropriate way, businesses can demonstrate their commitment to providing excellent customer service – something consumers appreciate immensely!
There’s no doubt about it – having positive business review websites can benefit small businesses in countless ways.
Not only does it increase visibility and attract new customers, but it also helps maintain existing ones which leads to increased revenue in the long run.
At the end of the day, taking advantage of these platforms is essential if you want your business to succeed in today’s competitive market!
So go ahead – make sure your business is able to collect customer reviews from these sites and takes full advantage of what these have to offer!
Don’t let negative reviews go unanswered – sign up for Reply to Reviews and turn unhappy customers into brand advocates.